State of the U.S. News Media 2017

2. Juni 2017

Anfang Juni sind die ersten Teile des State of the News Media Report 2017 erschienen, der seit 2004 durch das Pew Research Center herausgegeben wird und einen Überblick über die sozioökonomischen Entwicklungen im US-amerikanischen Journalismus gibt.

Newspapers

»The estimated total U.S. daily newspaper circulation (print and digital combined) in 2016 was 35 million for weekday and 38 million for Sunday, both of which fell 8% over the previous year. Declines were highest in print circulation: Weekday print circulation decreased 10% and Sunday circulation decreased 9%. […] Gauging digital audience for the entire newspaper industry is difficult […]. Thus, the figures […] reflect the top 50 U.S. daily newspapers based on circulation. In the fourth quarter of 2016, there was an average of roughly 11.7 million monthly unique visitors (across all devices) for these top 50 newspapers. This is a 21% increase from 2015, similar to the 18% rise from 2014-2015 […].«

»Turning back to the newspaper industry as a whole, the total estimated newspaper industry advertising revenue for 2016 was $18 billion, based on the Center’s analysis of financial statements for publicly traded newspaper companies. This decreased 10% from 2015. Total estimated circulation revenue was $11 billion, which is roughly on par with 2015 (rise of 0.4%). […] Digital advertising accounted for 29% of newspaper advertising revenue in 2016 […]. This is up from a quarter in 2015 and 17% in 2011.

According to data from the federal government’s American Community Survey (ACS), in 2015 (the last year available) 41,400 people worked as reporters or editors in the newspaper industry, down 4% from 2014 and 37% from 2004.«

Cable News

»According to Pew Research Center analysis of Nielsen Media data, viewership increased for cable news channels in 2016. In prime time, combined average viewership for the three major news channels (CNN, Fox News and MSNBC) increased by 55% to 4.8 million viewers. […] Total revenue across the three channels was projected to increase by 19% in 2016, to a total of nearly $5 billion, according to Pew Research Center analysis of SNL Kagan data. This includes increases in both of the main revenue sources: advertising and license (affiliate) fees.«


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